Präsenz, Amy Cuddy

In her new book, "Presence," Cuddy says people quickly answer two questions when they first meet you:

Can I trust this person?
Can I respect this person?

Psychologists refer to these dimensions as warmth and competence respectively, and ideally you want to be perceived as having both.

"A warm, trustworthy person who is also strong elicits admiration, but only after you've established trust does your strength become a gift rather than a threat."

http://www.businessinsider.de/harvard-psychologist-amy-cuddy-how-people-judge-you-2016-1?r=US&IR=T


Amy Joy Casselberry Cuddy (born July 27, 1972) is an American social psychologist known for her research on stereotyping and discrimination, emotions, power, nonverbal behavior, and the effects of social stimuli on hormone levels. She is an Associate Professor of Business Administration at Harvard Business School, in the Negotiation, Organizations & Markets Unit.

Cuddy studies the origins and outcomes of how people judge and influence each other. She has done experimental and correlational research on stereotyping and discrimination (e.g., against Asian Americans, elderly people, Latinos, working mothers), the causes and consequences of feeling ambivalent emotions (e.g., envy and pity), nonverbal behavior and communication, and hormonal responses to social stimuli.

She speaks about the psychology of power, influence, nonverbal communication, and prejudice

Amy Cuddy:
"Presence: Bringing Your Boldest Self to Your Biggest Challenges"